With so many digital marketing media out there such as…

Social media marketing

SEO

Facebook

LinkedIn

YouTube

Etc…

Are you wondering, whether using all these mediums together would provide more value to your business or to use just one or two which serves you the best?

Are you stuck, not knowing how to figure it out?

Well, fret not.

In this article we will help you to understand how you can choose the correct digital marketing medium for your business.

Now before we talk about that, let’s take a look at what actually marketing is.

You see, marketing is a process using which you go out and reach out to your target group and then convince them that your product or service is the right fit for their problems, needs and their desires.

When it comes to marketing, there are so many forms.

Marketing is basically creating awareness about your product or service and getting them interested in buying the same.

The entire purpose of marketing is to generate LEADS not produce sales.

Selling is actually different from marketing.

Marketing is not responsible for sales but marketing leads to sales.

So marketing is about lead generation. And when you do the same marketing digitally, it becomes digital marketing.

So, how do you determine which marketing medium is the right medium for you?

To answer this question, you really need to look at your business and who your target audience is.

Now if you’re in the business of selling pimple creams then your target group is going to be mostly  women in the age group of 18 to 24 who might have a pimple issue, so that’s literally your target group.

Now, if you are selling real estate properties or houses then your target group will be couples in the age group of 30 to 45 who live in a rented house and are actively looking to buy a new house.

Once you know your target group then you have to look at the digital medium, these target groups use actively and also think that if we advertise our product or service on that medium will it provide maximum value for that target group.

So for example, let’s take a scenario of a women’s clothing store that sells lingerie.

The target group for this would be women in the age group of 20-30.

For this store, advertising on Pinterest, Facebook and Instagram makes more sense.

The same target group is also present on LinkedIn; however LinkedIn will have no relevance whatsoever.

That’s because when people are logging in to LinkedIn, they are not thinking of buying lingerie…

…people are thinking about their jobs, professional stuff on LinkedIn.

Thus, even though your target group is present on LinkedIn, the intent behind them being on LinkedIn is completely different.

Therefore it’s not the right medium for a lingerie store to advertise.

Similarly, let’s say you are selling a health related product…

Like dieting, coaching, personal productivity, health and fitness services etc.

Your target audience is basically executives in the age group of 30-45.

Now these people exist on Facebook and Facebook is definitely the right medium to advertise.

But the target audience also exists on LinkedIn…

And since your product is more about being productive and health & fitness related, LinkedIn also can be the right medium for you to advertise.

The bottom line is, we need to look at who our target audience is and which digital medium they use the most and what is the intent of that target audience active on that particular digital medium…

…and ADVERTISE based on that.

Digital marketing is not about being on every medium out there but it’s about figuring out which is the right medium to get the most for your business.

One day a client came up to me wanting to sell his products to farmers over facebook.

And he was under the impression that Facebook would somehow magically grow his business.

But farmers rarely use Facebook so it doesn’t make sense at all to advertise on Facebook.

To reach out to farmers, you really need to go out there and use traditional mediums to sell your products.

For him, advertising on local WhatsApp groups in a particular region might make sense but still the scope would be very less since farmers are not tech savvy people.

But on the other hand, if he was selling fertilizers to people with their own gardens in urban cities selling online would totally make sense.

Organic fertilizers, special plants etc can be advertised on Facebook, Flipkart, Amazon etc.

Along with the different digital mediums, the strategy of digital marketing also varies.

If you intend to use Google as your marketing medium then there are two ways in which you can use it,

• Search engine marketing – advertising on Google
• Search Engine Optimisation – trying to rank on Google organically   

These mediums again depend on your budget and time constraints and your goal.

Thus, to choose the right digital marketing medium for your business,

•    Know your target audience
•    Know the digital medium that they use actively
•    And understand the intent of the audience residing on that digital media

If you want us to help you in choosing the right digital medium and the right digital marketing strategy for your business then register for 1-1 free strategy session with our expert.

The post How To Choose The Right Digital Marketing Medium For Your Business appeared first on ZenQuest.

… and all these amazing clients rave about the results you generate for them.

They talk about how your work has impacted their business & personal lives…

You get a lot of referrals from all these people who talk about your work

… but all these referrals are always inconsistent.

You have moments when you have more clients than you can handle & then you have moments when you have no clients at all.

Running a business like this can be hard & quite demotivating.

Most coaches & consultants spend a lot of their precious time cold calling, going to networking events, waiting for referrals, etc.

The problem with doing that – is that it is unpredictable & completely depends on YOU…

If you were to take a vacation, you can’t do most of these things & it’s likely to put your business in a dead end.

Moreover, in this day and age using Digital Marketing is so crucial simply because when a person decides that he/ she wants to hire a coach or hire a consultant, he doesn’t ask his friends or look for contacts on yellow pages…

He simply GOOGLES it!

Imagine how many people are looking for YOU on the internet but just can’t find you…

That’s how much you’re missing out on just because you don’t have an online presence!

Not having an online presence in 2019 is equal to leaving a LOT of precious money on the table…

Don’t you wish there was a way for you to have consistent clients throughout the year?

Don’t you wish that your business STILL made enough money if a few clients decided to stop working with you?

Well, the good news is that it’s absolutely POSSIBLE!

In fact, there are so many coaches & consultants who have leveraged the power of Digital Marketing & their businesses have never been better…

If you’re a coach or a consultant who does not know too much about Digital Marketing, fret not!

This article will show you how  you can leverage the power of Digital Marketing & Automation to have more than enough clients than you can handle, so you NEVER have to worry about not having enough clients ever again…

Before we get into the specifics of Digital Marketing, let’s discuss WHY Digital Marketing makes business sense for coaches like you…

Why Should You Consider Digital Marketing?

When a lot of small business owners hear the word ‘Marketing’ here are a few things they think about:

– TV Advertisements

– Flyers

– Newspaper Postings

– Radio Jingles

and things like that…

Although all these mediums are used for marketing, the problem with these mediums is that it’s simply not feasible for small business owners because of how EXPENSIVE they are…

With all these mediums listed above, you’ll have to spend a minimum of Rs.20,000 and it could go up to lakhs (in the case of news paper postings & TV advertisements), which most small businesses simply can’t afford!

Another issue with the mediums listed above is that it’s not measurable;

that is – you can’t track how many leads or sales you received by spending money on these mediums…

For example, if a business is investing money in Radio Jingles & newspaper postings, it’s impossible to track how many leads came from the radio ad & how many came from the newspaper postings…

For a small business, this uncertainty could cause a huge loss…

… and that’s where Digital Marketing comes in.

First of all, when it comes to Digital Marketing, you are in complete control of your marketing spend.
You can spend as little or as much as you want or, or as much as you can AFFORD, which is a HUGE advantage…

If you’re a small business that’s just starting out or doesn’t have a marketing budget set aside, we always recommend these kind of businesses to start off with a budget of Rs.20,000 a month (You can have a lower budget but we recommend spending Rs.20,000 so you can start getting data)

Of course, you could spend lesser than Rs.20,000, but that wouldn’t give you enough data to draw conclusions and work further…

The SECOND advantage of Digital Marketing is that you can measure EVERYTHING.

Let’s consider an example here…

Let’s assume that you spend Rs.20,000 on Facebook Ads in the month of January…

You can track how many sales you generated, how many people clicked on your ad, how many people visited your website or landing page and everything in between…

If you’re running 3 ads simultaneously & you notice that you’re generating most of your sales from one of your ads, you can shut off your other ads & spend more money on the ad that is bringing in sales for you…

This way, you won’t be  spending money on things that aren’t producing results.

What is best MEDIUM in Digital Marketing for coaches?

You probably already know the different mediums available in traditional marketing (newspaper, radio, TV, etc) & you must also know that it doesn’t make sense for all businesses to use all kinds of mediums.

For example, you’ve probably never seen an ad for a B2B business on TV…

The reason for this is – it simply does not make sense for B2B businesses to advertise on TV, because that’s not the ideal medium for them.

Similarly, even in Digital Marketing, there are various mediums that you can leverage…

However, this does not mean that you should be active on ALL the mediums.

Here are a few mediums that are available in Digital Marketing:

• Google
• Facebook
• LinkedIn
• YouTube
• Pinterest

           Etc…

For a coach/ consultant like you, the best medium would be FACEBOOK.

Here’s why:

1. This is where your audience hangs out

For a coach or a consultant, think about who your customers are…

Let’s consider an example:

If you’re a business coach who coaches young entrepreneurs, your customers are probably men or women between the age 25-40, living in a metropolitan city.

Don’t you think these people use Facebook on a regular basis?

Well, that’s why Facebook is the perfect medium for you…

You should use Facebook as an advertising medium because that’s where your customers hang out…

2. It’s affordable

When it comes to Facebook, to generate a lead for your business, the cost per lead would be roughly Rs.100 (This number could increase or decrease depending on the city & certain other factors. However, Rs.100 would be a good benchmark)

Also, from our experience, we’ve noticed that most coaches have a lead to customer ratio of 10:1 or 15:1

This means that – for every 10 leads that you generate, 1 person becomes a client…

Hence, if you do the math, to generate 1 client, you’d spend roughly about Rs. 1,000 ( Rs. 100 X 10) to generate a new client, which I’m sure is quite a good deal for you.

3. It’s measurable

Like we mentioned before, when it comes to Digital Marketing, you can measure every single metric involved.

This means that you can measure your:

• Cost per lead
• Cost per customer/ client
• ROI on your marketing spend

Hence, you can get the best return for your marketing spend…

If you’re a coach/ consultant looking to promote your business via Digital Marketing, Facebook is your best friend.

If you want us to help you in choosing the right digital marketing strategy for your coaching business then register for 1-1 free strategy session with our expert.

The post Digital Marketing For Coaches & Consultants appeared first on ZenQuest.